Women’s Hormone Optimization & HRT
Fatigue, weight that won’t move, disrupted cycles, low mood, poor sleep, told your labs are “normal.” We analyze the same labs against optimal ranges and build a plan around what your numbers show, alongside your prescriber.

Women’s hormone optimization is a functional-medicine approach that analyzes hormone and related markers, estrogen, progesterone, thyroid, and iron, against optimal ranges rather than broad “normal” lab ranges. Pro-Fit High Performance Medicine builds a personalized nutrition and lifestyle plan around your results and works alongside your prescriber, never in place of them.
Optimal, not just “normal”, and built around you
Most women who come to Pro-Fit have already been told their labs look fine, yet they still feel exhausted, foggy, and off. A standard “normal” range is wide and built to catch disease, not to describe how you feel or function. We look at your results against optimal ranges and as one connected system, and every target is set to you: your cycle stage, your life stage, and your symptoms.
Our approach to estrogen is a real point of difference. Rather than blunting or suppressing it the way many programs default to, we support healthy balance. Customized, in context, and built around you, not a chart.
Signs your hormones may deserve a closer look
Hormone symptoms rarely arrive one at a time, they cluster and shift with your cycle. If several of these sound familiar, your numbers are worth a real look:
- Fatigue that sleep doesn’t fix, or an afternoon energy crash
- Weight that won’t move despite doing the “right” things
- Cycles that have changed, heavier, lighter, shorter, or unpredictable
- PMS, mood swings, low mood, or new anxiety before a period
- Trouble falling or staying asleep
- Hair shedding, dry skin, feeling cold, or low libido
- Brain fog, hot flashes, or night sweats
Hormone therapy, matched to your body
When hormone therapy is right for you, we help you and your prescriber choose the approach that fits, then support it with nutrition and lifestyle.

Compounded & oral options
Creams, patches, and oral bioidentical hormone therapy, discussed with your prescriber and matched to your labs and goals.

Injectable options
For the right candidate, injectable therapy coordinated with your prescriber and tracked against how you feel and function.

Meeting you where you are
Whether you’re still cycling, navigating perimenopause, or focused on the decades after menopause, we support steadier cycles, mood, energy, and metabolic health, and coordinate with your prescriber when hormone therapy is part of the picture.
Perimenopause & menopause
Perimenopause can begin years before a final period and is one of the most under-recognized stages in women’s health, which is exactly why a single “normal” lab is so unsatisfying during these years. Pro-Fit supports you through it with testing, nutrition, and lifestyle, and coordinates with your prescriber when hormone therapy is being considered.
Test, analyze, build the plan
- Test or bring your labs, we run what’s needed, or analyze recent labs you already have.
- Analyze your results against optimal ranges, as one connected system.
- Build the plan, nutrition, targeted support, and lifestyle, coordinated with your prescriber.
- Re-check and adjust over time.

Hormone & HRT telehealth in 8 states, and growing
Pro-Fit provides virtual hormone optimization in Alabama, Georgia, South Carolina, Florida, Texas, Virginia, Kentucky, and Illinois, plus in-person care in greater Birmingham. We add new states almost every month, often faster than we can update this page, so if you don’t see yours, reach out and we’ll confirm whether we’re licensed where you live.
Frequently asked questions
What is women’s hormone optimization?
A functional-medicine approach that analyzes hormone and related markers, estrogen, progesterone, thyroid, and iron, against optimal ranges rather than broad “normal” ranges, then builds a nutrition and lifestyle plan around your results, alongside your prescriber.
My labs came back normal but I still feel awful. Why?
Conventional ranges are wide and built to catch disease, not to describe optimal function. We analyze the same results against tighter optimal ranges and as a connected system, which is often where the missing answer is.
Do I need new blood work, or can you use labs I already have?
Both work. If you have recent labs we can analyze those first, no new draw required. If key markers are missing, we’ll tell you what to add.
Can you help with perimenopause and menopause?
Yes. We support you with testing, nutrition, and lifestyle, and coordinate with your prescriber if hormone therapy is being considered.
Do you prescribe hormone therapy (HRT)?
No. Pro-Fit’s owner is a Functional Diagnostic Nutrition Practitioner, not a physician, so we do not prescribe. We handle testing, analysis, nutrition, and lifestyle, and coordinate with your prescriber, who makes all medication decisions with you.
How much does it cost?
Analyzing labs you already have starts from $350 and includes a detailed functional analysis and a one-hour consult. Full panels and ongoing programs are quoted to your needs.
Do you offer hormone care in my state?
We provide virtual hormone care in Alabama, Georgia, South Carolina, Florida, Texas, Virginia, Kentucky, and Illinois, and add new states often, reach out and we’ll confirm availability where you live.
Understand what your hormones are actually telling you
Bring the labs you already have, or start fresh. We’ll analyze them against optimal ranges and build a plan around what they show.
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