Our Story

The Team Behind Your Transformation

Founded in 2011, Pro-Fit Health Performance Medicine combines functional medicine, precision diagnostics, and performance optimization to help clients reclaim their health from the inside out.

13+
Years Experience
3,247+
Clients Served
7
Countries
20K+
Biomarkers Analyzed

Root Cause Medicine, Not Band-Aid Solutions

We believe that optimal health isn’t about managing symptoms — it’s about finding and fixing the root cause. Through advanced lab testing, functional medicine protocols, and personalized nutrition strategies, we help our clients achieve results that last.

Root Cause Focused

We dig deeper than symptoms to find and address the true source of dysfunction.

Data-Driven Decisions

Every protocol is backed by 20,000+ biomarkers of clinical data and precision diagnostics.

Whole-Person Care

We treat you as a complete person — mind, body, and performance — not just a set of labs.

Meet the Experts

Board-certified providers, functional medicine specialists, and performance coaches

Dr. William F. Smith

Dr. William F. Smith

Medical Director & Clinical Advisor

Board-certified dermatologist with 25 years of experience. President & CEO of the Louisville Dermatology Institute, known for compassion, integrity, and extraordinary patient care.

Dr. Luke Mueller

Dr. Luke Mueller

Internal & Concierge Medicine

Graduated with honors from Auburn University. Board Certified in Internal Medicine with a career focus on preventative health and incorporating all aspects of lifestyle into patient wellbeing.

Katrina Feola

Katrina Feola

RN & Certified Functional Nutritionist

22 years as a Registered Nurse with a BSN. Certified Functional Nutritional Therapy Practitioner since 2018, specializing in lab analysis, thyroid disorders, and GI health.

Kazzie Brown

Kazzie Brown

Functional Nutritionist

Holds dual Master’s degrees in Functional Nutrition and Health Promotion. Specializes in sustainable weight loss, metabolic health, and habit-based coaching for lasting results.

Shelbi Robinson Allen

Shelbi Robinson Allen

Executive Director

Your go-to for scheduling, medication refills, supplement orders, and lab coordination. Shelbi keeps everything running smoothly so you can focus on your health journey.

John

John

Performance & Leadership Coach

Former US Navy SEAL with 10+ years of elite service. Coaches pro-athletes, world champions, and business leaders to unlock peak performance, purpose, and clarity.

Built From Personal Experience

Twelve years ago I was a single mom with nothing to fall back on, and my body was breaking down. PTSD. Autoimmune thyroid disease. Gut problems no one could explain. A metabolism that had flat quit on me. I did everything I was told. I saw the specialists, took the prescriptions, and still woke up feeling like a stranger in my own body. Every one of them looked at a single piece of me. Nobody looked at the whole thing.

So I stopped waiting for someone to fix me and learned how to do it myself. I certified as a Functional Diagnostic Nutrition Practitioner, then earned my Master’s in Functional Medicine and Clinical Nutrition. I’ve always been the type who reads everything and needs to know why, so I never stopped, course after course, deep into the research, and hands-on inside real practices to see how care actually happens: a longevity and HRT clinic, dermatology practices, and Lifetime. I read my own labs, adjusted, and slowly put myself back together. That’s where Pro-Fit came from: treat the whole person, find what’s actually driving the problem, and quit chasing one symptom at a time.

We still work that way. Real testing, real data, and a team that actually talks about your case instead of handing you off. We won’t sell you what you don’t need, and if we’re not the right fit, we’ll tell you and point you to someone who is. I built the care I couldn’t find back then. I’m glad you won’t have to look as hard as I did.

— Kelsey Koehler, Founder
How We Work

Your Whole Picture, Under One Roof

Most clinics hand you off. Your labs go one place, your hormones another, your nutrition somewhere else, and no one connects the dots. We don’t work that way. Since 2021 we’ve kept functional medicine and physician-led medical care under one roof, so your labs, hormones, peptides, nutrition, and training get read side by side by a team that actually talks to each other. Less guessing. Fewer dead ends. A plan built around your biology, not a template.

Worldwide

Lab Testing & Coaching

Your testing and coaching can happen anywhere in the world. We read your numbers and build a plan you can run from home.

8 States & Growing

Physician-Supervised HRT & Peptides

Hormone and peptide therapy, prescribed and monitored by our physician, in Alabama, Georgia, Texas, Florida, South Carolina, Kentucky, Virginia, and Illinois. More states are coming.

Same team, same care, whether you’re down the road or across the country.

Ready to Meet Your Team?

Schedule a free consultation and discover what root-cause medicine can do for you.

Book Your Free Consultation